https://hbingdesign.com Hallie Leibinger's Portfolio Tue, 17 Feb 2026 20:22:56 +0000 https://hbingdesign.com en https://hbingdesign.com/CRIMSON Sun, 11 Jun 2023 00:05:41 +0000 Hallie Leibinger's Portfolio https://hbingdesign.com/CRIMSON CRIMSON We lead with purpose, embrace transformation and create change through brand advocacy. We help the brands we serve to unlock new growth and innovation and bring their vision to life. Over a span of 6 years at CRIMSON, I led the company's rebranding. Formerly known as MCCI, we transformed into CRIMSON. I created the new logo, color palette, and typography, while collaborating with a copywriter to craft a cohesive brand story. Additionally, I revamped our website, working closely with graphic design and web teams to create a contemporary and engaging digital presence that reflects CRIMSON's renewed energy and innovation. I have lead multiple digital campaigns, worked alongside my team to put on events to talk about brand and design.&nbsp; crimsonagency.com <img width="448" height="170" width_o="448" height_o="170" data-src="https://freight.cargo.site/t/original/i/805afba30faf1f034adde72f7e3bd6b441684c28f4c58aa1e9321c8b7e15e459/Screenshot-2023-10-30-at-1.32.19AM.png" data-mid="195270786" border="0" data-scale="27" src="https://freight.cargo.site/w/448/i/805afba30faf1f034adde72f7e3bd6b441684c28f4c58aa1e9321c8b7e15e459/Screenshot-2023-10-30-at-1.32.19AM.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/21d0d1b5f91894fb1f5b50f2375ef62067c010adba658cb1154d18715f6fb82b/FINAL-GOODBYE-mcci-HELLO-CRIMSON.gif" data-mid="181692504" border="0" src="https://freight.cargo.site/w/600/i/21d0d1b5f91894fb1f5b50f2375ef62067c010adba658cb1154d18715f6fb82b/FINAL-GOODBYE-mcci-HELLO-CRIMSON.gif" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7d4273772f9dc2460e5839e8b00b58af94082caff77bc600e94331d7674d50a8/crimson-styleguide1.png" data-mid="248620743" border="0" src="https://freight.cargo.site/w/1000/i/7d4273772f9dc2460e5839e8b00b58af94082caff77bc600e94331d7674d50a8/crimson-styleguide1.png" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/62a073c1bda45233efa3310b88ccfb8e9abbe730056da34b1bf6c3150855658d/styleguide2.png" data-mid="248620744" border="0" src="https://freight.cargo.site/w/1000/i/62a073c1bda45233efa3310b88ccfb8e9abbe730056da34b1bf6c3150855658d/styleguide2.png" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7d0363d6e3519fdde932c7c21f89444a9258fa7fa2d2d496262cf29f64ea3d31/crimson-social.png" data-mid="248620745" border="0" src="https://freight.cargo.site/w/1000/i/7d0363d6e3519fdde932c7c21f89444a9258fa7fa2d2d496262cf29f64ea3d31/crimson-social.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0b2841624206ad668692912fe9773c00ce1440d2b8d2d5ce244f2258b0836d6c/web.png" data-mid="248621186" border="0" src="https://freight.cargo.site/w/1000/i/0b2841624206ad668692912fe9773c00ce1440d2b8d2d5ce244f2258b0836d6c/web.png" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/5ad6d70f3b3cd491b09bdfac571b1beee1175c8a2b8856db4b3f89e9179f3d34/mockup-cards.png" data-mid="187044073" border="0" src="https://freight.cargo.site/w/1000/i/5ad6d70f3b3cd491b09bdfac571b1beee1175c8a2b8856db4b3f89e9179f3d34/mockup-cards.png" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/9bfb576b9cd07ebbb5bac3605266893609be7e032bec8fc1a63ce127635667b3/ezgif.com-video-to-gif-3.gif" data-mid="187043758" border="0" src="https://freight.cargo.site/w/600/i/9bfb576b9cd07ebbb5bac3605266893609be7e032bec8fc1a63ce127635667b3/ezgif.com-video-to-gif-3.gif" /> https://hbingdesign.com/9-Line Tue, 17 Feb 2026 20:22:56 +0000 Hallie Leibinger's Portfolio https://hbingdesign.com/9-Line 9 Line Nine Mile Road was just a road. It stretches across ten municipalities and is used by thousands every day, but it didn’t feel connected. Oakland County Parks saw the opportunity to turn it into something more: a people-first corridor linking parks, trails, neighborhoods, and green spaces. The challenge was there was no shared name, identity, or story. My team and I stepped in to unify it. We started by listening, bringing together insights from all ten communities, along with planning documents and research. From that, we built a clear, shared strategy rooted in connection and trust. The result was a simple, memorable name, 9 Line.&nbsp; We then created a full brand system, including a modern visual identity, logo, naming structure for key locations, and a clear tone of voice focused on clarity and progress. A comprehensive style guide ensured consistency across every touchpoint. Today, The 9 Line is more than a road. It’s a shared identity that connects communities, simplifies communication, and builds momentum for future growth. <img width="1736" height="1422" width_o="1736" height_o="1422" data-src="https://freight.cargo.site/t/original/i/82dd0a14b183273bb1f05ce55c0f7ec1f58857a823b2adbb5fe49319fd6e953c/Screenshot-2026-02-17-at-3.31.51PM.png" data-mid="244944111" border="0" src="https://freight.cargo.site/w/1000/i/82dd0a14b183273bb1f05ce55c0f7ec1f58857a823b2adbb5fe49319fd6e953c/Screenshot-2026-02-17-at-3.31.51PM.png" /> <img width="746" height="908" width_o="746" height_o="908" data-src="https://freight.cargo.site/t/original/i/10b228344c10bf98b712b9694d333892f5db712625e2d713b921e705d0bf40fc/crimson-casestudies-9line-7.jpeg" data-mid="244943746" border="0" src="https://freight.cargo.site/w/746/i/10b228344c10bf98b712b9694d333892f5db712625e2d713b921e705d0bf40fc/crimson-casestudies-9line-7.jpeg" /> <img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/48a37c9d4ed88d013dff659d2a0e01ac920c2290b484ed992e00b9c4d973eb24/LINE_Sign_Video_Generation.gif" data-mid="244944184" border="0" src="https://freight.cargo.site/w/400/i/48a37c9d4ed88d013dff659d2a0e01ac920c2290b484ed992e00b9c4d973eb24/LINE_Sign_Video_Generation.gif" /> <img width="1140" height="679" width_o="1140" height_o="679" data-src="https://freight.cargo.site/t/original/i/3da086e42c7b9f1c47b5535210580b5e1f8ad40523a22259e37807740c9481fe/crimson-casestudies-9line-5.jpeg" data-mid="244943740" border="0" src="https://freight.cargo.site/w/1000/i/3da086e42c7b9f1c47b5535210580b5e1f8ad40523a22259e37807740c9481fe/crimson-casestudies-9line-5.jpeg" /> <img width="684" height="543" width_o="684" height_o="543" data-src="https://freight.cargo.site/t/original/i/481feb7a397796440a317b1f1316cb072089e4ac918d42795b78abefa6e0e4e3/crimson-casestudies-9line-3-copy.jpeg" data-mid="244943594" border="0" src="https://freight.cargo.site/w/684/i/481feb7a397796440a317b1f1316cb072089e4ac918d42795b78abefa6e0e4e3/crimson-casestudies-9line-3-copy.jpeg" /> <img width="400" height="512" width_o="400" height_o="512" data-src="https://freight.cargo.site/t/original/i/e09e53e47472c1aaf2ffc39b3e835735a8d1529cb33449641d07b16fbad49fd5/Bottle_Interaction_Video_Generation.gif" data-mid="244944220" border="0" src="https://freight.cargo.site/w/400/i/e09e53e47472c1aaf2ffc39b3e835735a8d1529cb33449641d07b16fbad49fd5/Bottle_Interaction_Video_Generation.gif" /> <img width="746" height="908" width_o="746" height_o="908" data-src="https://freight.cargo.site/t/original/i/c7f200be2fa2da0717bd530c84486aa3eb413cde8f82472b46a625e569f0ef87/crimson-casestudies-9line-6.jpeg" data-mid="244943795" border="0" src="https://freight.cargo.site/w/746/i/c7f200be2fa2da0717bd530c84486aa3eb413cde8f82472b46a625e569f0ef87/crimson-casestudies-9line-6.jpeg" /> <img width="3812" height="5281" width_o="3812" height_o="5281" data-src="https://freight.cargo.site/t/original/i/ef589531ddca451bdb0e091c277c5be06d35bda9d180ee1ef2f85b24839abd02/9-line-colors.jpg" data-mid="244944348" border="0" src="https://freight.cargo.site/w/1000/i/ef589531ddca451bdb0e091c277c5be06d35bda9d180ee1ef2f85b24839abd02/9-line-colors.jpg" /> <img width="1140" height="679" width_o="1140" height_o="679" data-src="https://freight.cargo.site/t/original/i/43498e8e2ecb881ec8cdfb16ae4c27b95241ce488493d269b601091fb7010710/crimson-casestudies-9line-11.jpeg" data-mid="244943743" border="0" src="https://freight.cargo.site/w/1000/i/43498e8e2ecb881ec8cdfb16ae4c27b95241ce488493d269b601091fb7010710/crimson-casestudies-9line-11.jpeg" /> <img width="1274" height="1500" width_o="1274" height_o="1500" data-src="https://freight.cargo.site/t/original/i/7b58e941e71b3b535277ff8ca051a29e36539a4cd5a4897baab681e83ced4683/Screenshot-2026-02-17-at-3.30.47PM.png" data-mid="244943750" border="0" src="https://freight.cargo.site/w/1000/i/7b58e941e71b3b535277ff8ca051a29e36539a4cd5a4897baab681e83ced4683/Screenshot-2026-02-17-at-3.30.47PM.png" /> <img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/459fcb1a32324e86d09ce4802980dea7fd7a9231aba2b3d1afd8f856733f3923/Bauervic-1.jpg" data-mid="244943748" border="0" src="https://freight.cargo.site/w/1000/i/459fcb1a32324e86d09ce4802980dea7fd7a9231aba2b3d1afd8f856733f3923/Bauervic-1.jpg" /> https://hbingdesign.com/Landaal Mon, 30 Oct 2023 04:20:39 +0000 Hallie Leibinger's Portfolio https://hbingdesign.com/Landaal Landaal&nbsp; Led a comprehensive rebrand for Landaal Packaging, redefining the company’s visual identity and digital presence to better reflect its capabilities and values. Directed the full website redesign, from information architecture and wireframing through final design. I created a more intuitive, user-focused experience that guides visitors efficiently to key content. Oversaw and contributed to brand photography and homepage video production, and led ongoing integrated marketing efforts across social, email, search, and traditional channels. Maintained an ongoing three-year partnership with the client, building a trusted relationship while continuing to support sustained brand growth. <img width="448" height="170" width_o="448" height_o="170" data-src="https://freight.cargo.site/t/original/i/3ab23115d52b24fc377f51e9aaed6c9dc40a9c4a89d806b9d67f1ce61e91d8de/Screenshot-2023-10-30-at-1.32.19AM.png" data-mid="195270733" border="0" data-scale="32" src="https://freight.cargo.site/w/448/i/3ab23115d52b24fc377f51e9aaed6c9dc40a9c4a89d806b9d67f1ce61e91d8de/Screenshot-2023-10-30-at-1.32.19AM.png" /> <img width="5869" height="2698" width_o="5869" height_o="2698" data-src="https://freight.cargo.site/t/original/i/1e9a1e6ce25934f160291930ddebb1204493919e018f33b21c9b4fdd41fed4ab/logos-sidebyside.png" data-mid="195262696" border="0" src="https://freight.cargo.site/w/1000/i/1e9a1e6ce25934f160291930ddebb1204493919e018f33b21c9b4fdd41fed4ab/logos-sidebyside.png" /><img width="1414" height="1097" width_o="1414" height_o="1097" data-src="https://freight.cargo.site/t/original/i/ea88c218155b9144e6d9638248908ee9e3197354c30a7ce13ac66376ba43c495/Screenshot-2023-10-30-at-12.14.47AM.png" data-mid="195262704" border="0" src="https://freight.cargo.site/w/1000/i/ea88c218155b9144e6d9638248908ee9e3197354c30a7ce13ac66376ba43c495/Screenshot-2023-10-30-at-12.14.47AM.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8668340b643e6736b52e0dcc50a1e4bc0d01a319b18bb8a1474af877857b88f/landaal-website.jpg" data-mid="246897548" border="0" src="https://freight.cargo.site/w/1000/i/e8668340b643e6736b52e0dcc50a1e4bc0d01a319b18bb8a1474af877857b88f/landaal-website.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/953ac59f638af03dbb7db415c15f5b8cd3bd8340f1b84fbc599b31bce8af9994/brand_guidelines_book_album_mockup.png" data-mid="195262681" border="0" 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width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c86e9df2b7680e60e812cc5582a0761eaedcc3fa6158404ed16b4b2e8c064769/Billboard-Mockup.png" data-mid="246897560" border="0" src="https://freight.cargo.site/w/1000/i/c86e9df2b7680e60e812cc5582a0761eaedcc3fa6158404ed16b4b2e8c064769/Billboard-Mockup.png" /><img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c010014d7d27f292dd7fa618da2917f06a8b1e3b0e0f5d86a2ccb04e7a0678e6/outdoor_billboard_mockup.png" data-mid="195262693" border="0" src="https://freight.cargo.site/w/1000/i/c010014d7d27f292dd7fa618da2917f06a8b1e3b0e0f5d86a2ccb04e7a0678e6/outdoor_billboard_mockup.png" /><img width="4200" height="2800" width_o="4200" height_o="2800" data-src="https://freight.cargo.site/t/original/i/6939974eb75f2ec1970ab906fcac5958134010f532a633ee3c130868010de18c/window-copy.png" data-mid="195262707" border="0" src="https://freight.cargo.site/w/1000/i/6939974eb75f2ec1970ab906fcac5958134010f532a633ee3c130868010de18c/window-copy.png" /><img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/6789e5b85f68e3f177256efc444fa05a97f5b0477b225bf86ad12bc8111a2b1f/Store_Front_Mockup_v1-copy.png" data-mid="195262712" border="0" src="https://freight.cargo.site/w/1000/i/6789e5b85f68e3f177256efc444fa05a97f5b0477b225bf86ad12bc8111a2b1f/Store_Front_Mockup_v1-copy.png" /><img width="1382" height="856" width_o="1382" height_o="856" data-src="https://freight.cargo.site/t/original/i/7ca28a38a03360d1b3c9162e7631298ae6db44cf37fdf2bdf0b02547634998eb/Screenshot-2023-10-30-at-12.13.59AM.png" data-mid="195262687" border="0" src="https://freight.cargo.site/w/1000/i/7ca28a38a03360d1b3c9162e7631298ae6db44cf37fdf2bdf0b02547634998eb/Screenshot-2023-10-30-at-12.13.59AM.png" /><img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/85fa3d79b02c67a77e8278d56c0c09fcf06fee6d4056385a99086ccfe08492ee/landaal-website-1.jpg" data-mid="246897561" border="0" src="https://freight.cargo.site/w/1000/i/85fa3d79b02c67a77e8278d56c0c09fcf06fee6d4056385a99086ccfe08492ee/landaal-website-1.jpg" /><img width="5840" height="3650" width_o="5840" height_o="3650" data-src="https://freight.cargo.site/t/original/i/ffb916424d25e427ca37104bbec69fd0b78527d98e426e9c477d116587525cfc/mockup-landaal.jpg" data-mid="246897545" border="0" src="https://freight.cargo.site/w/1000/i/ffb916424d25e427ca37104bbec69fd0b78527d98e426e9c477d116587525cfc/mockup-landaal.jpg" /><img width="2280" height="1358" width_o="2280" height_o="1358" data-src="https://freight.cargo.site/t/original/i/ff43931904de9d5da64b4248b130343a343ef415c6ac8dfe92fdac0f49b6320e/no-background.png" data-mid="246897540" border="0" src="https://freight.cargo.site/w/1000/i/ff43931904de9d5da64b4248b130343a343ef415c6ac8dfe92fdac0f49b6320e/no-background.png" /> https://hbingdesign.com/Motor-City-Electric Tue, 17 Feb 2026 20:13:11 +0000 Hallie Leibinger's Portfolio https://hbingdesign.com/Motor-City-Electric Motor City Electric Motor City Electric Co.'s digital presence no longer reflected the scale and complexity of the organization. With multiple disconnected websites, inconsistent user experiences, and fragmented brand touchpoints, the challenge was to create a unified digital platform that could better represent the company's capabilities while supporting recruitment, business development, and brand perception. As the lead designer on the project, I was responsible for developing the website wireframes, designing the end-to-end user experience, and creating a cohesive visual system across the entire site. Through UX research and site architecture planning, I helped transform six subsidiary websites into a single, streamlined platform while maintaining the unique identities of each business unit. I designed more than 20 capability pages, 60+ case studies, and key sections including careers, safety, leadership, and company information. The result was a modern, user-centered website that strengthened the Motor City Electric Co. brand, improved navigation and content discoverability, and delivered a more cohesive digital experience across every touchpoint. mceco.com <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9568c62973a90624a34a96e26881e130cda11ca31510bba74aded041f211515/mce-wireframes.png" data-mid="248965236" border="0" src="https://freight.cargo.site/w/1000/i/e9568c62973a90624a34a96e26881e130cda11ca31510bba74aded041f211515/mce-wireframes.png" /> <img width="4170" height="2000" width_o="4170" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d506744c922db5c91722eaf3f4a3cceeb8c364feff61e799f0c1ac72fbe91766/mce-mockup2.png" data-mid="244942717" border="0" src="https://freight.cargo.site/w/1000/i/d506744c922db5c91722eaf3f4a3cceeb8c364feff61e799f0c1ac72fbe91766/mce-mockup2.png" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9a0673053896b23a26e5c2344b7682f302b989022e972b840e6b7b674b699f90/2025_0430_Coldwater_093.jpg" data-mid="244942740" border="0" src="https://freight.cargo.site/w/1000/i/9a0673053896b23a26e5c2344b7682f302b989022e972b840e6b7b674b699f90/2025_0430_Coldwater_093.jpg" /> <img width="6000" height="6000" width_o="6000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/87ed7d86c58d3d4384ebfa99acf61fe2607b40dcc7d64b37569388f3c9aa09b4/mobile-website.png" data-mid="244942760" border="0" src="https://freight.cargo.site/w/1000/i/87ed7d86c58d3d4384ebfa99acf61fe2607b40dcc7d64b37569388f3c9aa09b4/mobile-website.png" /> <img width="1600" height="2400" width_o="1600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ba9155b31b17a600522e2aa49b00f09213759f42f4d77494a1e8220f2fb2efd2/2025_0430_Coldwater_086.jpg" data-mid="244942807" border="0" src="https://freight.cargo.site/w/1000/i/ba9155b31b17a600522e2aa49b00f09213759f42f4d77494a1e8220f2fb2efd2/2025_0430_Coldwater_086.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7b034a093bcbc09fb0fcc0cbf60c81e6789c39612fd7f1d3a976a450dc263c63/MCE-desktop-web.png" data-mid="244942820" border="0" src="https://freight.cargo.site/w/1000/i/7b034a093bcbc09fb0fcc0cbf60c81e6789c39612fd7f1d3a976a450dc263c63/MCE-desktop-web.png" /> <img width="5000" height="3705" width_o="5000" height_o="3705" data-src="https://freight.cargo.site/t/original/i/a21ac0b8be3435de8c7515e175a3567aea5c97ba13106fccbb0641cf65f2458b/mce-mockup1.png" data-mid="244942822" border="0" src="https://freight.cargo.site/w/1000/i/a21ac0b8be3435de8c7515e175a3567aea5c97ba13106fccbb0641cf65f2458b/mce-mockup1.png" /> <img width="800" height="599" width_o="800" height_o="599" data-src="https://freight.cargo.site/t/original/i/e6003d5c9609fc52a40a36de1ca0b5fac640eb5b01ad326243c63da9b5dc3a97/HUDSONS-SITE_800.jpg" data-mid="244942853" border="0" src="https://freight.cargo.site/w/800/i/e6003d5c9609fc52a40a36de1ca0b5fac640eb5b01ad326243c63da9b5dc3a97/HUDSONS-SITE_800.jpg" /> https://hbingdesign.com/Giffels-Webster Tue, 17 Feb 2026 19:57:24 +0000 Hallie Leibinger's Portfolio https://hbingdesign.com/Giffels-Webster Giffels Webster giffelswebster.com <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0ab04b9c54036a72728d85ab17c7f319f13a428c46e251643059b4e83dc20556/GW-socialpost-copy.png" data-mid="244942458" border="0" src="https://freight.cargo.site/w/1000/i/0ab04b9c54036a72728d85ab17c7f319f13a428c46e251643059b4e83dc20556/GW-socialpost-copy.png" /> <img width="520" height="770" width_o="520" height_o="770" data-src="https://freight.cargo.site/t/original/i/7289db3390ba37cbd478645905ab4170322d603ab89b5bbaf9580461d967c613/Crimson-casestudy-giffelswebster-default.jpeg" data-mid="244942471" border="0" src="https://freight.cargo.site/w/520/i/7289db3390ba37cbd478645905ab4170322d603ab89b5bbaf9580461d967c613/Crimson-casestudy-giffelswebster-default.jpeg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7d9c44fe05002d13748228d4c2b428d12f82c5272919b0d07de74a151991d084/GW-web-mockup.png" data-mid="244942461" border="0" src="https://freight.cargo.site/w/1000/i/7d9c44fe05002d13748228d4c2b428d12f82c5272919b0d07de74a151991d084/GW-web-mockup.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ce2722ec3f116d528585089848f52a046ac6fe99ee7d7e875973466e53e1a58c/brochure-highres-mockup.jpg" data-mid="244942463" border="0" src="https://freight.cargo.site/w/1000/i/ce2722ec3f116d528585089848f52a046ac6fe99ee7d7e875973466e53e1a58c/brochure-highres-mockup.jpg" /> <img width="746" height="908" width_o="746" height_o="908" data-src="https://freight.cargo.site/t/original/i/ac0307012d2ebef91f93f39c4b1a3ecf87705a762e0c03654457984df983baf3/crimson-casestudy-giffelswebster8.jpeg" data-mid="244942497" border="0" src="https://freight.cargo.site/w/746/i/ac0307012d2ebef91f93f39c4b1a3ecf87705a762e0c03654457984df983baf3/crimson-casestudy-giffelswebster8.jpeg" /> <img width="3300" height="2475" width_o="3300" height_o="2475" data-src="https://freight.cargo.site/t/original/i/c384bb8914d54fd46eab40b7e0a5c2a7a0bb25f6174fd9682245650d28593cab/edit.png" data-mid="244942678" border="0" src="https://freight.cargo.site/w/1000/i/c384bb8914d54fd46eab40b7e0a5c2a7a0bb25f6174fd9682245650d28593cab/edit.png" /> <img width="7096" height="4779" width_o="7096" height_o="4779" data-src="https://freight.cargo.site/t/original/i/74ba9c4d42034b4227f7535303479fdf1dc53fa065ba419f45267d745343e486/Giffle-display-concept--2.jpg" data-mid="246897593" border="0" src="https://freight.cargo.site/w/1000/i/74ba9c4d42034b4227f7535303479fdf1dc53fa065ba419f45267d745343e486/Giffle-display-concept--2.jpg" /> <img width="5333" height="5333" width_o="5333" height_o="5333" data-src="https://freight.cargo.site/t/original/i/0823a6c2faac99b78e91a34df34b5735e734e364fa6cab598535dc319fdc2bc4/Giffle-display-concept--1.jpg" data-mid="246897590" border="0" src="https://freight.cargo.site/w/1000/i/0823a6c2faac99b78e91a34df34b5735e734e364fa6cab598535dc319fdc2bc4/Giffle-display-concept--1.jpg" /> <img width="5101" height="3822" width_o="5101" height_o="3822" data-src="https://freight.cargo.site/t/original/i/e45d3ab73dd330711d487002234f3e199e13d988e88152fc609a4b96f7ff777c/GW_Michigan-Central-Station-2-copy.jpg" data-mid="244942681" border="0" src="https://freight.cargo.site/w/1000/i/e45d3ab73dd330711d487002234f3e199e13d988e88152fc609a4b96f7ff777c/GW_Michigan-Central-Station-2-copy.jpg" /> https://hbingdesign.com/MI-Funding-Hub Wed, 26 Jun 2024 16:39:37 +0000 Hallie Leibinger's Portfolio https://hbingdesign.com/MI-Funding-Hub MI Funding Hub I developed the brand for MI Funding Hub, using dynamic, overlapping shapes to symbolize the collaborative venture between The Michigan Municipal League and The Michigan Department of Labor and Economic Opportunity. These shapes also convey the idea that MI Funding Hub is the central place where various funding resources in Michigan converge. mifundinghub.org <img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/46e1fba688443f76c9eed26d26c78387c9d62eaea25cdfaa398a620817c9f76d/MIfundingHub-logo-mockup.png" data-mid="213664650" border="0" src="https://freight.cargo.site/w/1000/i/46e1fba688443f76c9eed26d26c78387c9d62eaea25cdfaa398a620817c9f76d/MIfundingHub-logo-mockup.png" /> <img width="600" height="375" width_o="600" height_o="375" data-src="https://freight.cargo.site/t/original/i/2cb0450c400d66c3e8b341349a0933f938802f59fc7cb49d508cbd2513095e74/ComputerAnimation-MIFundingHub800px-ezgif.com-video-to-gif-converter.gif" data-mid="213664602" border="0" src="https://freight.cargo.site/w/600/i/2cb0450c400d66c3e8b341349a0933f938802f59fc7cb49d508cbd2513095e74/ComputerAnimation-MIFundingHub800px-ezgif.com-video-to-gif-converter.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/5b60b43f827d0b632a6e919e53ec61522866cb081479925d9e8285f9d3a8be33/ezgif.com-video-to-gif-converter.gif" data-mid="213663336" border="0" src="https://freight.cargo.site/w/600/i/5b60b43f827d0b632a6e919e53ec61522866cb081479925d9e8285f9d3a8be33/ezgif.com-video-to-gif-converter.gif" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5a014ce8e77337b87c427a0c0353b3daed7a1eaeb58a15d452219d2228a9e6b1/shapes-mml-mockup-3.png" data-mid="243984604" border="0" src="https://freight.cargo.site/w/1000/i/5a014ce8e77337b87c427a0c0353b3daed7a1eaeb58a15d452219d2228a9e6b1/shapes-mml-mockup-3.png" /> <img width="4383" height="6574" width_o="4383" height_o="6574" data-src="https://freight.cargo.site/t/original/i/c5dd28d7d9c8d0aefa86c395fa1b8bed21d277ca9fbf56aefd0ec04f7f709c90/shapes-mml-mockup.jpg" data-mid="243984612" border="0" src="https://freight.cargo.site/w/1000/i/c5dd28d7d9c8d0aefa86c395fa1b8bed21d277ca9fbf56aefd0ec04f7f709c90/shapes-mml-mockup.jpg" /> https://hbingdesign.com/501-Alliance Sun, 11 Jun 2023 00:14:22 +0000 Hallie Leibinger's Portfolio https://hbingdesign.com/501-Alliance 501 ALLIANCE 501 Alliance helps hundreds of nonprofits to meet their obligations to employees under state unemployment compensation regulations. 501 Alliance is an alternative, lower-cost solution to the Unemployment Insurance Agency (UIA). Unlike others, they are a nonprofit exclusively serving nonprofits in Michigan. We partnered with 501 Alliance to create a captivating brand story that reflects their mission. Through thorough research, we designed a unique brand mark in the form of an umbrella, representing their alliance. This graphical element unified their website and assets, giving life to their cohesive brand identity. Together, we conveyed purpose and unity to their audience. 501alliance.org <img width="448" height="170" width_o="448" height_o="170" data-src="https://freight.cargo.site/t/original/i/7b5f6052644d7145cbc70bfd20df423cffcfb2637d068ff47119c593fb7a6520/Screenshot-2023-10-30-at-1.32.19AM.png" data-mid="195270947" border="0" data-scale="31" src="https://freight.cargo.site/w/448/i/7b5f6052644d7145cbc70bfd20df423cffcfb2637d068ff47119c593fb7a6520/Screenshot-2023-10-30-at-1.32.19AM.png" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/ae7bfa651144fd6733d98bb8415d94405de5c709cc39c5f755467bd4a23d3f41/old-new-501-logo.png" data-mid="181691937" border="0" src="https://freight.cargo.site/w/1000/i/ae7bfa651144fd6733d98bb8415d94405de5c709cc39c5f755467bd4a23d3f41/old-new-501-logo.png" /> <img width="906" height="600" width_o="906" height_o="600" data-src="https://freight.cargo.site/t/original/i/66ef08f5570bb646149b48b70beb6b8bfc6d32efeb8694f8480c8354437a01d1/501-umbrella_2023.png" data-mid="181691936" border="0" src="https://freight.cargo.site/w/906/i/66ef08f5570bb646149b48b70beb6b8bfc6d32efeb8694f8480c8354437a01d1/501-umbrella_2023.png" /> <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/68378b658ad67d08545ae3a9151cbcaeaf60baf7cdc19d911cf40fb78598b209/501-socks_2023.png" data-mid="181691931" border="0" src="https://freight.cargo.site/w/900/i/68378b658ad67d08545ae3a9151cbcaeaf60baf7cdc19d911cf40fb78598b209/501-socks_2023.png" /> <img width="673" height="600" width_o="673" height_o="600" data-src="https://freight.cargo.site/t/original/i/130978f6ade6810491075c84fdc77659968d467e9b3f33d29c92addf86f349c3/501-stairs_2023.png" data-mid="181691932" border="0" src="https://freight.cargo.site/w/673/i/130978f6ade6810491075c84fdc77659968d467e9b3f33d29c92addf86f349c3/501-stairs_2023.png" /> <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/36e7ed025bbf4c3bf02cbf07bd945649ab26fc19fe2097c97abf8e0837a03ac8/501-style-guide-inside_2023.png" data-mid="181691935" border="0" src="https://freight.cargo.site/w/900/i/36e7ed025bbf4c3bf02cbf07bd945649ab26fc19fe2097c97abf8e0837a03ac8/501-style-guide-inside_2023.png" /> <img width="841" height="500" width_o="841" height_o="500" data-src="https://freight.cargo.site/t/original/i/fcc5bf777d8ef6b9ac606a3b1a621c172e959ad7789ba9bc3da8054a8f6ba0c1/501-stationery_2023.png" data-mid="181691933" border="0" src="https://freight.cargo.site/w/841/i/fcc5bf777d8ef6b9ac606a3b1a621c172e959ad7789ba9bc3da8054a8f6ba0c1/501-stationery_2023.png" /> <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/603f8901480754d93af031029fe4086cb043e241d3921fda8c7905e7785aaa20/501-style-guide-cover_2023.png" data-mid="181691934" border="0" src="https://freight.cargo.site/w/800/i/603f8901480754d93af031029fe4086cb043e241d3921fda8c7905e7785aaa20/501-style-guide-cover_2023.png" /> <img width="600" height="373" width_o="600" height_o="373" data-src="https://freight.cargo.site/t/original/i/5d37539ee2ee9d9f891b021f780026cc34903934ff7ce37b25af4e99f80b032d/ezgif.com-video-to-gif-4.gif" data-mid="187042251" border="0" src="https://freight.cargo.site/w/600/i/5d37539ee2ee9d9f891b021f780026cc34903934ff7ce37b25af4e99f80b032d/ezgif.com-video-to-gif-4.gif" /> https://hbingdesign.com/EcoCAR Sun, 11 Jun 2023 00:08:15 +0000 Hallie Leibinger's Portfolio https://hbingdesign.com/EcoCAR EcoCAR EV CHALLENGE The EcoCAR EV Challenge is a four-year collegiate automotive engineering competition, providing an unparalleled, hands-on educational experience that transforms the traditional classroom environment into a hub of automotive innovation I collaborated with Argonne National Laboratory to create a brand identity and microsite for an automotive engineering competition. The brand mark featured a chrome-like finish, representing the cars in the competition, while circuit-like graphical elements symbolized electric vehicles and the future. The result was a visually striking representation that captured the event's essence. <img width="1600" height="1100" width_o="1600" height_o="1100" data-src="https://freight.cargo.site/t/original/i/ed4b11622d7db161dac71a65dd01acfa16ff0b724e2930bcfd4bc43bba9ebf5d/EcoCar-Logo1_2023.png" data-mid="181692032" border="0" src="https://freight.cargo.site/w/1000/i/ed4b11622d7db161dac71a65dd01acfa16ff0b724e2930bcfd4bc43bba9ebf5d/EcoCar-Logo1_2023.png" /> <img width="600" height="373" width_o="600" height_o="373" data-src="https://freight.cargo.site/t/original/i/960099b0b18ec58b4231cc0323332f39655da06bb61d40d792daae08167ca06f/ezgif.com-video-to-gif-3.gif" data-mid="187044799" border="0" src="https://freight.cargo.site/w/600/i/960099b0b18ec58b4231cc0323332f39655da06bb61d40d792daae08167ca06f/ezgif.com-video-to-gif-3.gif" /> <img width="1400" height="1200" width_o="1400" height_o="1200" data-src="https://freight.cargo.site/t/original/i/cefb65d00955b91489b4c5cd40deb5a0f469705337e528a0cef084807aaf6608/EcoCar-postcard2_2023.png" data-mid="181692034" border="0" src="https://freight.cargo.site/w/1000/i/cefb65d00955b91489b4c5cd40deb5a0f469705337e528a0cef084807aaf6608/EcoCar-postcard2_2023.png" /> <img width="4200" height="2801" width_o="4200" height_o="2801" data-src="https://freight.cargo.site/t/original/i/3832c2105c259ec7a76c4714ebccfe0036fb8be6870581fdedd5b7df940ade54/54933898894_105d8743c8_o.jpg" data-mid="244160656" border="0" src="https://freight.cargo.site/w/1000/i/3832c2105c259ec7a76c4714ebccfe0036fb8be6870581fdedd5b7df940ade54/54933898894_105d8743c8_o.jpg" /> <img width="1969" height="1476" width_o="1969" height_o="1476" data-src="https://freight.cargo.site/t/original/i/564707e88aabb97225d675b7313c27dcea21c1fbd1fc3e9d701a2b64f9bc59b3/52928001554_235dfdb080_o.jpg" data-mid="244160643" border="0" src="https://freight.cargo.site/w/1000/i/564707e88aabb97225d675b7313c27dcea21c1fbd1fc3e9d701a2b64f9bc59b3/52928001554_235dfdb080_o.jpg" /> <img width="914" height="976" width_o="914" height_o="976" data-src="https://freight.cargo.site/t/original/i/88c8f43782d72e16a73ac911664e445c655fe075da368d177b1522477dda763a/ecocar-ev-challenge-website__home-1.png" data-mid="181692029" border="0" src="https://freight.cargo.site/w/914/i/88c8f43782d72e16a73ac911664e445c655fe075da368d177b1522477dda763a/ecocar-ev-challenge-website__home-1.png" /> https://hbingdesign.com/Life-Remodeled Mon, 15 Feb 2021 18:20:58 +0000 Hallie Leibinger's Portfolio https://hbingdesign.com/Life-Remodeled Life Remodeled Life Remodeled is a Detroit-based nonprofit rooted in the belief that communities already hold the talent they need, what’s missing is access to opportunity. My team and I partnered with the organization to evolve its brand in a way that better reflected its deep ties to Detroit and its commitment to community-driven impact. Through research, we uncovered that Life Remodeled’s strength lies in its role as a connector, transforming iconic local buildings into hubs where nonprofits, families, and resources come together. We translated this into a brand that feels authentically Detroit, grounded and optimistic, with a playful visual system that reflects community, growth, and opportunity. &nbsp; &nbsp; &nbsp;&nbsp;&nbsp; <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/862f3546399454d29ca15b34c18e97987e898fecbdd955b622bde38447cf3e63/ezgif.com-video-to-gif.gif" data-mid="103861049" border="0" src="https://freight.cargo.site/w/600/i/862f3546399454d29ca15b34c18e97987e898fecbdd955b622bde38447cf3e63/ezgif.com-video-to-gif.gif" /> <img width="600" height="436" width_o="600" height_o="436" data-src="https://freight.cargo.site/t/original/i/f7bea9339a4f373375f85c5fa903ed068a6276a4d8076e44192047f465de2797/ezgif.com-video-to-gif-copy.gif" data-mid="102708703" border="0" src="https://freight.cargo.site/w/600/i/f7bea9339a4f373375f85c5fa903ed068a6276a4d8076e44192047f465de2797/ezgif.com-video-to-gif-copy.gif" /> <img width="1080" height="1080" width_o="1080" 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height="700" width_o="1080" height_o="700" data-src="https://freight.cargo.site/t/original/i/6f1bc8b433823e70638daa5821adbb6baea78554dbad90be956d2eb4b989984a/finallr03.png" data-mid="106000132" border="0" src="https://freight.cargo.site/w/1000/i/6f1bc8b433823e70638daa5821adbb6baea78554dbad90be956d2eb4b989984a/finallr03.png" /> <img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/222370ec51d93c1d0d549e4c1f5312c90364ce7fbaaace50e8a3e285d0abc2bb/finallr08.png" data-mid="106000138" border="0" src="https://freight.cargo.site/w/1000/i/222370ec51d93c1d0d549e4c1f5312c90364ce7fbaaace50e8a3e285d0abc2bb/finallr08.png" /> <img width="1864" height="1116" width_o="1864" height_o="1116" data-src="https://freight.cargo.site/t/original/i/d81c48d75420b9bf2c7537ab88dcdaa3d8001ec8ee950339a8374df93d72ae6b/Screen-Shot-2021-04-01-at-12.05.33-PM.png" data-mid="103981546" border="0" 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width_o="1978" height_o="1586" data-src="https://freight.cargo.site/t/original/i/7a682b475bc8a1cc87343a360b6704867ca09379b22473e129ee52938af775a3/Screen-Shot-2021-02-01-at-1.44.08-PM.png" data-mid="102359967" border="0" src="https://freight.cargo.site/w/1000/i/7a682b475bc8a1cc87343a360b6704867ca09379b22473e129ee52938af775a3/Screen-Shot-2021-02-01-at-1.44.08-PM.png" /> <img width="1276" height="1556" width_o="1276" height_o="1556" data-src="https://freight.cargo.site/t/original/i/fed961a7bf0fca2728e1b94be4663b19ed495cdcc15639a4f2f565630aa927c2/Screen-Shot-2021-03-17-at-1.15.45-PM.png" data-mid="102360124" border="0" src="https://freight.cargo.site/w/1000/i/fed961a7bf0fca2728e1b94be4663b19ed495cdcc15639a4f2f565630aa927c2/Screen-Shot-2021-03-17-at-1.15.45-PM.png" /> <img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/4ab8fc3e10fb566cede1e31965928b8d12ee6fcc2f011dd3d58309dba5631ed4/IMG_6931.PNG" data-mid="246898629" border="0" src="https://freight.cargo.site/w/800/i/4ab8fc3e10fb566cede1e31965928b8d12ee6fcc2f011dd3d58309dba5631ed4/IMG_6931.PNG" /> <img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/0b15412f00c2b4b9f2881a77932d6878f08ebd7b879ba3739ef6d8536e5e7a54/IMG_6932.JPG" data-mid="246898631" border="0" src="https://freight.cargo.site/w/800/i/0b15412f00c2b4b9f2881a77932d6878f08ebd7b879ba3739ef6d8536e5e7a54/IMG_6932.JPG" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/7fb1207a625a73288be4c95cfd44b8a5fbcc9020bcafd44a4d14b0a9f88566e8/IMG_6935.GIF" data-mid="246898633" border="0" src="https://freight.cargo.site/w/600/i/7fb1207a625a73288be4c95cfd44b8a5fbcc9020bcafd44a4d14b0a9f88566e8/IMG_6935.GIF" /> https://hbingdesign.com/Resume Mon, 15 Feb 2021 18:20:59 +0000 Hallie Leibinger's Portfolio https://hbingdesign.com/Resume RESUME <img width="2550" height="3300" width_o="2550" height_o="3300" 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