CRIMSON

We lead with purpose, embrace transformation and create change through brand advocacy. We help the brands we serve to unlock new growth and innovation and bring their vision to life.

Over a span of 6 years at CRIMSON, I led the company's rebranding. Formerly known as MCCI, we transformed into CRIMSON. I created the new logo, color palette, and typography, while collaborating with a copywriter to craft a cohesive brand story. Additionally, I revamped our website, working closely with graphic design and web teams to create a contemporary and engaging digital presence that reflects CRIMSON's renewed energy and innovation. I have lead multiple digital campaigns, worked alongside my team to put on events to talk about brand and design.

crimsonagency.com